Monday, August 10, 2009

The wonderful wizard of licor


I was intensely meditating next to a humid salix, trying to understand how is it that people still drink in this country like there is no tomorrow, and how can that happen under an erroneous law such as the 21 year old limit. I forced my brains. I cried innermost. I checked out the brunette coming out of the blue corvette with a silky red top and large sunglasses. Then, in an uncontrolled pandemonium of thoughts and slight sexual urges - the brunette was still there and I did not know why she didn't get inside the store still - I reached a theory. Licor stores. I am not convinced they are the supreme abode of all the problems, but part is in the extravagance of their displays throughout the little and big towns in the US. You are in Las Vegas, and there are lights and colors and pretty things that are shining while telling you "There is nothing else in Vegas but gambling and strippers". You find yourself either loosing all your money in blackjack or watching live juicy breast implants. Hence, Vegas' display of bright advertising is an example of how in regular towns such as Salem, where I live among substandard looking businesses and average looking new England women, the solution resides in the colorful "Licor" word displayed in a few stores throughout the town. Consequence: people drink - a lot. Other consequence - people die in the streets victims of drunk drivers. Solution: enough of licor stores and sell the good stuff where it is supposed to be - in a humble looking section of a CVS where you read in a plastic sign with no life: "Alcoholic beverages" Under 21? Fail!